วันพฤหัสบดีที่ 27 ธันวาคม พ.ศ. 2555

Negative Publicity : the strategy of company to deal with crisis management.


   We all know that promotion is a company or a person who has been on a remarkable thing happened. When the event is well publicized is remarkable to attract new customers and help the company to boast about in the future. Despite the negative publicity dreaded. Unlike the feelings brought about by good publicity, negative publicity can leave the company and severely felt by the public. Many times, bad publicity is not intended company or person to do something they think is positive and end with a bad reaction from the people of other negative publicity from the competition to make the effort. to the bad news about you or your business. Even bad publicity can make you feel in the dark with a light that can be shed on the situation, some are negative.


   Self - inflicted negative publicity often occurs when management decisions are made to change something about the company and its people have a bad reaction. It could be something as simple as a change in policy for the return of your product and the next thing you know you have a blog and social media buzz about the unfair practices of customer service. Customers would call and complain and competitors are looking for ways to work on your new policy changes in the quality of their next marketing campaign.


   While it may seem impossible on the surface before the challenge is how to turn things around and handle the situation, the first step is not to panic. If you panic, you may say or do something that you want to appear desperate and are trying to hide something from the public. I came out of denial and see if you can spread the situation. If it is severe, you may need a lawyer or team of business you operate continuously for managing it. Make a public statement only after you debunked any rumors and researchers claim that you can protect yourself through press conferences or interviews, if it is to attract the attention of the mainstream media, or simply take the time to blog or forum.


   

The Controllable and Uncontrollable of Public relationship


   For the Program of public relations and advertising misleading sometimes igniting a series of questions that are not answered for companies that want to create awareness for themselves. When you use a public relations? Why you should advertise better answers on these two topics. "It depends on what you're trying to achieve. " Using Public Relations and Advertising (Marketing), respectively, as well as intersection when the situation calls for it.

- Control the message.
   The difference between public relations and advertising is the scope of the text. When, where and how to run a control. Purchase advertising space in the right format. (Such as a radio broadcast, print, online, and a boat floating on the sky) is defined as a natural control over what messages are communicated. In contrast, the process of creating a public relations message control over what happens after the message was "nests" often can not be controlled. Uncontrollable factors, the most common is to display as much as the media. In the ad, a question that will not be publicized - check clear if you are.

- Shelf TV commercials and press releases?
   Until recently, the TV ad has a shelf life shorter than the above statement. For now, it is still true, but the new site will come online with it. But a smile that would make any commercial advertising executive, the company also posted an ad on their website to extend the shelf life of their advertising dollars. Difficulties in ad store a large number of people are increasingly including slow Internet connection without installed software for viewing and unless there is an explanation of the commercial HTML for the search engines to increase for online research. Commerce in the list of obstacles.

- Endorsement implied
   No matter how attractive he may be accepted as a means of communication with the service provider is paid only to filter messages directly to consumers. No endorsement of any third party, without any filters before it reaches you. PR affords reliability of third-party certification indirectly. This means that you do not have to pay money to get advertised.

- Costs
   The impression is often proportional to the amount of money spent on advertising. Whether your sitting on a billboard overlooking the street or playing on the television prime time, ads will run your budget faster than good positioning statement I wrote for a small company, the relationship of the people. a better way to communicate directly and personally with prospects for companies that have a large enough budget to advertising and public relations may be the right combination for success




   

วันอังคารที่ 25 ธันวาคม พ.ศ. 2555

#4 : Common Mistakes in Customer Service

#4 : Common Mistakes in Customer Service


   Customers a positive experience throughout the customer interaction services is critical to the success of your business and your reputation. One customer can have a negative ripple effect on your customers as well as potential customers. With the ability to post your information online through social media, this wave can spread farther and faster than ever. One bad customer experience can lead to tweet or post to cause significant damage to your reputation.



   To avoid an unpleasant customer service experience are a few common pitfalls to avoid :

- Limited of Product or Service.
- Studies inconsistent.
- Not for the benefit of the doubt.
- Under the contract.
- Not one call resolution.
- Too much talking and not enough listening.
- Manners really matter.



   No matter how good your products or services if your customer service skills are lacking, it will not make a huge difference. This is especially true in today's economy is struggling business owners need every advantage over their competition. Unfortunately, too many business owners make the same mistakes over and over again to send their customers into the arms of their competitors.




#3 : Movie : My Life In Ruins

#3 : Movie : My Life In Ruins


   The film is about a tour guide whose life takes a personal detour, while her group gets entangled in comic situations among the ruins with a series of unexpected stops along the way. The film was released on 5 June 2009 in the U.S. and May 7, 2009 in Greece.

   Georgia is a Greek American tour guide leading a tour around Greece with assorted group of travelers who would rather not buy a T - shirt than learn about history and culture. In a clash of personalities and cultures, everything seems to go wrong, until one day when the old name was Gideon shows her how to have fun and take a good look at the last person she ever. expect to find love. She drove the Greeks.


   In short, there is nothing I like about this. "My Life in Ruins," with the exception of some of the ruins. Even visitors are allowed to consult the Oracle at Delphi. Remember that scene when Chaz and I visited the ancient temples in Japan. Sitting outside the doors of the inscription on the platform. "You can ask anything you want," our guide told us. "There will be peace in our time is not" asking Chaz monk, see our guide. Our guide said. "Ah, I thought that might be a better question might be more like.




Mountain Dew and Other Brands Use Extreme Sports to Connect with Gen Y


   Have you ever heard of the attack that they did not watch TV, and you may have been told that they do not read that much. Your research told you that you can not target them through MTV anymore, and you certainly can not tell Gen Y what is cool, so you reach these 71 million "Millennials" that spend more than 200 thousand. million dollars per year, and will soon replace the baby boomer generation as the largest percentage of the workforce? The answer is simple, you stop marketing to them.

   This is the most optimistic to ever walk the face of the planet. They believe that miracles are possible. They refused to work, not the meaning of happiness. They care about the world and to serve their communities in Gen Y, we have created the possibility for everything we want for the world. So we need to stop whining about their rights and embrace the power of this model. When we do that, we can begin to take a closer look at who they are, what makes them tick and what they want from our business to see that they are a baby boomer, I can tell you. This is sometimes referred to as the "Connecteds" is an invention of our own raised Gen Y to believe that they can do anything and be anything. We make their life simple enough that they now believe that they deserve to live and work on the first two. (How dare they!), So the first thing we must do is to stop off at the conclusion of our own and embrace the wisdom of the Gen Y community.


   What does this mean to you or not. It also means that you can not directly market to them unless you buy them unless you pay attention in view of their lives. So, while other experts are available to you the "secret" to market to Gen Y here, I told them to stop marketing and start listening to them. Hang out with them. Experience living with them, respect them, if you do see them, your life will change. You will start a different take on the new values ​​and start to live on their own. When you do so, you will find your audience in this talk "with" them, not "at" them to sell your business.



   

Destination Thailand : Thanon Khao San


   Light and bright sunset is the charm that attracts people from all over the world come to visit Khao San Road. This is a small road.Khao San Road, the area was originally a prosperous trading rice in the rice trade as a source of political science and holds six largest metropolitan area as well. At present the road is considered as one of the streets and the world famous tourist destination frequented want to experience life on the road together for once. Khao San Road is a charming eatery at night to sit at ringside and then open it. Khao San Road is also a pedestrian street filled with stalls selling various goods. Ranging from chic fashion boutiques. Symphonic music from around the world. Two of our books. Handmade to the style, but I do not miss the fun, the food is delicious and exotic street food sold along the road.


   Khao San Road, a road was built in the year 1892 the reign of King Rama V. The Public Works Department is respectfully lane road to rice. From the road win. (Which is known as the battle) cut east along Khao San road and the bridge over the canal meets the road Royal Building the front. Road as it was given the name the "Thanon Khao San".

   Khao San Road is a historic lane 6 is from the reign of the rice sold. Rice trade is the largest metropolitan area. The amount of rice to be transported from the royal granary rice. Chang Mill Bridge. Forded the canal or tube along the canal is also present along the river to the port Banglumpoo. Rice to sell to people in the community. Living in this area. In addition, it also sells charcoal to cook rice, groceries next to one road that connects the canal from the river. There are many so-called trade rice Rice Lane. (For small), later changed to Khao San Road. After it became a community. And widening further. Later began to shop more. Such as a spinning top toy boat noodle shop.


   The well - being of this community began to change. When tourists come in the year 1982, the year of the 200th anniversary celebrations in Bangkok came to rent a room to visit the capital of Thailand during this important festival. I came back and started a Hollywood film. The team came to the set a lot of the lease rental Guest House, which was then still no. I need to rent a house in the neighborhood where the median rent. Is the origin of the Guest House. Guesthouses of foreigners have come from the year 1985 - 1986 the latter has people coming into the center of the back pack to come to him. It is the most famous. Prior to the change again in the last few years, become a major nightlife district of Bangkok.

   Khao San Road is a popular street to play in Monday's stranded foreign tourists from all over the world. Start playing Songkran on Khao San Road Khao San Road on the 1990 Census as a temporary residence. Also known as the Guest House. The traditions of Thailand's Songkran water play my foreign tourists who come to stay in Khao San Road is very By playing Songkran on Khao San Road in the early days. But it is just plain water with a splash only The festival was celebrated in the year 1999 - 2000 by the addition of a water splash play normally. It also has all the activities. With stage performances. With the support of sponsors. Of the first players to play against each other to prepare the batter. And the water provided by the various players. 







Blog : A Great Marketing Opportunity - To Cheat?


   Once we have entered an era of change. What we need to do is to follow the development of those changes. However, we can use the evolution has been developed to date. This is a new innovation in the workplace. This may be a problem for us as marketers or off the market, regardless of the time or more, remember that. Technology has changed the lives of us all the time. We will be able to keep up with the modern times is both reliable and scams on the Internet around the world that you should be conscious and careful when you serve all of them. Blogging is a new area for what you want to do: advertising in daily life, strategy is something about the beauty and also a great marketing opportunity. But not all of them showed their sincerity for customers. It means something that you see may be real or fraud.

   Blocks, such knowledge about. Prevent the development of early childhood learning. Blocked for e-commerce, etc to create a great blog like this. And writing on a regular basis. Blogs will be interesting for many readers. However, each author will have knowledge and skills in many areas. To bring all the knowledge to write a single block may make it possible to distinguish with difficulty. The essence of knowledge is difficult to find. And it may be difficult for the reader to follow this.Thus for one person. The ability of the system to blogs more than one block. To meet different objectives.


   If anyone ever asked me about blogging or online marketing, I would say. "What is it?" But times have changed, when we spend more time on blogs and much more. Although some aspects of it could not hope to make money. I have it implied. The advantage of creating a commercial product next "block" of the market, often referred to in the blog. But there is a risk of contact with the world market because of the reliability and the guarantee of being a little tricky because sometimes it may not exist anywhere in the world.


วันจันทร์ที่ 24 ธันวาคม พ.ศ. 2555

The Death of Television Advertising

   Classified advertising is to make people recognize your product or service marketing communications tools to inform consumers of the look and feel different. In the beginning of the ad will be triggered by a trumpeter.
 
   Changing world of the Internet, TV on youtube. This means that people can watch on-demand anytime, anywhere with Internet access. You can watch violence on children and young people with no limit. Recognizing the popularity of iTunes, Amazon, Netflix and other Internet services, with nearly a dozen TV shows have no reason not to advertise any longer, and that's just from the ads interrupt the flow of the story and the characters. Favorite TV are all one right after the other, but they are spread out over cable TV during the week, and switch to the random, and worst of all, to show that you are unwanted. Little interest in watching.

 
   Decades of TV roles and is a part of human life throughout the world because of the importance of television as a reporter for hundreds of years. However, both types of media have been very popular among all age groups and the media to gain the trust of the reader a clear and accurate. In the past, the media can not be used because of the community and spread the message to the leaders of the country and the economy of all countries to cut down all the TV media is not required.

   But still everyday use of the TV and how to advertise on television. But when technology such as television, radio, print media, Internet advertising, etc. It is your choice. TV is the only area of decline was reported in the newspapers, especially in advertising. This is a direct result of some of the long tail. (People who are buying the previous) move into online. But I think that the TV is not dead, mainly because people are able to get news from TV and easy to connect. Because the Internet does not have a TV at home and I believe that the future of television media to develop advanced courses.


Different Between Public Relations and Corporate Social Responsibility (Journal Chapter 1)


   Public Relations, which comes from the English word that translates as Citizens Pulic the public or the nation is Thailand's relations Relations section refers to the relationship or commitment. It means jobs. Ties associated with the group or the relationship between the public agency or institution itself. Many scholars have defined the term. Public Relations as Public Relations refers to the efforts of institutions to seek the cooperation and support of the organization. Acceptable to the public. To cooperate in the implementation of the policy and the objectives of the institution or agency.

   PR is the way of the plans and actions as well. In order to create a good relationship with the public. For institutions and individuals with relevant knowledge, understanding and mutual cooperation. So that the operation to better meet their goals.

   Public relations It is the duty of the management to determine the attitudes and opinions of various groups associated with the organization. Must be set out in the policy and in the interest of the nation. To achieve a correct understanding. And the values ​​of the various parties involved.

   Companies in respect of any business is to build a relationship with the person in question. Individuals or groups involved both directly and indirectly. There are different opinions or attitudes towards the company's business policies and practices. Opinion or attitude may be affected in a negative or positive impact on their business. Role of public relations is important, as is an understanding of the various policies and practices of the business. Various publicity programs must be carried out carefully in order to achieve the stated goals. And MA are used together effectively with other marketing programs such as advertising sales by individuals. And promotion. Three business relations to achieve more than just the values ​​for the different groups only. Can also cause an increase in brand recognition. To create positive attitudes to products and businesses. It leads to a behavior to occur.


   Corporate Social Responsibility (CSR) or corporate care refers to activities within and outside the organization. Taking into account the impact on society, both in organization and in the near and far. Using existing resources within the organization or external resources. In order to put together a normal life in society.

   If the split is a term Corporate governance aims to continue to profit. (As well as other organizations with) a word in the Social this aim a group of people who are related or have a common way of either natural or intentional. Include other beings and the surrounding environment, and the word is Responsibility. Designed to accept both the good, the bad and the parties entered into or to be in charge of the operation. Load or is engaged as well as the protection and improvement of the poor. Including the creation and maintenance of a good impact to the stakeholder groups.

   

วันพุธที่ 5 ธันวาคม พ.ศ. 2555

#2 : The Ananta Samakhom Throne Hall

#2 : The Ananta Samakhom Throne Hall



   Currently used as a permanent art exhibition by the Queen Sirikit Institute Chitralada located near the equestrian statue and Vimanmek Palace.

   The Palace, construction began in the reign of the fifth to guarantee a state guest and consulting the Government. The building is a Renaissance marble buildings of the Italian Renaissance and neo - classical. Kara's exterior marble from Italy, spent eight years in the construction.

   The royal dome ceiling paintings are very beautiful frescoes. This is about the importance of the royal reign of the Chakri Dynasty 1 - 6. 6 image by hand painting of the series. Marigot Lee and Professor Leo Guinea under central dome is the largest dome with engraved monogram of King Rama V, the construction of the Royal Society, Imperial throne. The ceiling of the central hall under the dome, all engraved monogram. Which is the monogram of King Rama VI, who was at The Residence, by construction. completed The Residence, used as a royal and state ceremonies. And used as a parliament. Subsequent meetings have been moved to the new parliament on the back of this yacht.

   Open Tuesday - Sunday 10 : 00 to 18 : 00 pm (last ticket sold 17 : 00 Please dress. Women wear skirts modestly) on Monday New Year Songkran Festival. Admission is 150 baht, Child 75 baht for a call. 02 - 283 - 9411, 02 - 283 - 9185.





Grand Palace



   King Buddha Yodfa Chulalok the Great (Rama I). He created and established Rattanakosin. Consists of three parts: the first on the Castle, the Royal Palace, King City. With an area of ​​132 acres and the Temple of the Emerald Buddha in the Grand Palace, former official residence of the monarch. A pattern similar to the construction of the Royal Palace, Ayutthaya is old. Temple of the Emerald Buddha in the palace grounds as Wat Phra Sri Sanphet in Ayutthaya. Later, during the reign of King Rama 4 and 5, the influences of Western architecture makes it look more integrated with the West. Among the throne is as follows.

      Dusit Maha Prasat Throne Hall - Maha Prasat Throne Hall, formerly the coronation ceremony. God is the great castle was originally built in the palace. The statue remains king. Her Majesty the Empress Dowager. The royal family used it as a royal ceremonial and sacred ritual practice different charity.


   Garments Of Salvation Royal Castle - Near Dusit Maha Prasat Throne Hall was used as a residence for the Royal Automobile Club. Casting and stamping machine in a ceremonial procession.



   Royal Piman Rattaya - Since 1789 in the reign of King Rama VI. He used to be allocated. And I had to assemble the Association for royalty. And the courtiers, he was given the title. And insignia. And also pour water into the remains of the royal family before the enshrined relics of URN in the Dusit Maha Prasat Throne Hall.


   Chakri Maha Prasat Throne Hall -  Created during the reign of King Rama V in 1876 BC, when the class was certified climes and sympathy. Or the head of state. There are also other important groups such as the royal palace was at the General Council. What data Royal Arch seat. Royal Arch Ratchasathit gigantic. Imperial palace paradise. S vast yacht.



   Temple Of The Emerald Buddha or Wat Phra Kaew - is a Buddhist temple. Located on the northeast corner of the Grand Palace. The Emerald Buddha stupa. (The Emerald Buddha) is a ceremonial and religious significance. Buddha was completed in the year 1784 and has been renovated since the reign of King Rama 1 - 9 throughout. Inside the temple. And measure around balcony with beautiful murals.


   Royal Pavilion Title - Located within the Royal Palace on the right before. Entrance in the palace. Exhibit coin. The currency used in the decoration of the party in office. Open daily from 08 : 30 to 16 : 00 pm Admission is 10 baht For more information, call the exhibit. 02 - 222 - 5864 to 18.



   Hours. The Grand Palace is open every day from 08 : 30 to 16 : 00 pm (room is closed for complimentary admission at 15 : 30).
          Admission.
          - Thailand is an admission fee.
          - Foreigners 400 baht admission fee includes admission to the Royal Pavilion, title and mint. And Vimanmek Mansion. (From January 1, 2013 the price was 500 baht per person includes museum admission boards).
          Note : Please dress modestly.
          For more information please call. 02 - 623 - 5500 or 02 - 224 - 3273 Ext 3100 or www.palaces.thai.net.



Linkin Park - Living Things (2012)



   Living Things is a studio album by the rock band American Linkin Park, it was released under Warner Bros. record and machine shops on June 20, 2012, in Japan and throughout the rest. during the following week. Production was handled by vocalist Mike Shinoda and Rick Rubin, the two co - produced the band's two previous studio album, Minutes To Midnight (2007) and A Thousand Suns (2010).

   The Living Things that combines elements of the previous four studio albums they create new sounds. They finally said they felt they were in "Land of the familiar" and "comfortable in your skin's own" After years of trials that resulted in two previous studio albums, their Minutes To Midnight and A Thousand Sun species have been chosen as the album title. I post a lot of personal album.

   The lead single for the album "Burn It Down" was sent to radio and released to digital music retailers on April 16, 2012. Living Things debuted at number one on the Billboard 200, selling 223,000 copies in the United States in its opening week.

Track listing

01 - "Lost In The Echo"
02 - "In My Remains"
03 - "Burn It Down"
04 - "Lies Greed Misery"
05 - "I'll Be Gone"
06 - "Castle Of Glass"
07 - "Victimized"
08 - "Roads Untraveled"
09 - "Skin To Bone"
10 - "Until It Breaks"
11 - "Tinfoil"
12 - "Powerless"


Password : www.mp3boo.com

วันอาทิตย์ที่ 2 ธันวาคม พ.ศ. 2555

The Word Alive - Life Cycle (2012)


   Life Cycle is the second studio album by American metalcore band's The Word Alive. The album was released on 3 July 2012 to that album sounds heavier and more "metal head" according to lead singer Tyler "Telle" Smith's life cycle is the first release by the band is keyboard cleaner's. separate channel with the band at the beginning of 2012.

   During the session, the album includes 17 songs were recorded, although only 13 of the tracks on the Deluxe version of the album it was originally planned, but it never came to fruition. However, both Amazon and iTunes bonus digital version respectively.

   Tyler "Telle" Smith, lead singer of the band that sent me some (very) rough demo of the song they were working on their second album is going to happen. I was fairly impressed by the demo. Some of the other singers, some by Smith are not mixed. One that stood out the most was named "December 23full." Featuring guitar and pounding drums, keys, simmering it's messaged me back, Smith argues that this song has the potential to be great and I hope that This is a sign of what was to come in the upcoming album. Needless to say, my interest was definitely piqued to hear the word of life is inseparable from the crowded pack of metal.

   Although this is not the style you want there is no denying that the Life Cycle is one of the best albums of the year 2012, personal and real, nothing is produced. This is what I've been waiting for since I heard those people in the past. I can feel it in the store as well as in conversations with my Smith and it truly exciting to see the band, not just access. But their goals are. The living are not trying to be following the largest relatively "Telle" Smith and company are just trying to give the fans something honest and true to what they achieved. on a real Life Cycle.

Track listing


01 - "Dragon Spell" 
02 - "Wishmaster"
03 - "Entirety"
04 - For Your Health"
05 - "Bar Fight"
06 - "Life Cycles"
07 - "Evolution"
08 - "Hidden Lakes"
09 - "Ambitionary"
10 - "Live A Lie"
11 - "Belong"
12 - "Room 126"
13 - "Astral Plane"