Negative Publicity : the strategy of company to deal with crisis management.

   We all know that promotion is a company or a person who has been on a remarkable thing happened. When the event is well publicized is remarkable to attract new customers and help the company to boast about in the future. Despite the negative publicity dreaded. Unlike the feelings brought about by good publicity, negative publicity can leave the company and severely felt by the public. Many times, bad publicity is not intended company or person to do something they think is positive and end with a bad reaction from the people of other negative publicity from the competition to make the effort. to the bad news about you or your business. Even bad publicity can make you feel in the dark with a light that can be shed on the situation, some are negative.

   Self - inflicted negative publicity often occurs when management decisions are made to change something about the company and its people have a bad reaction. It could be something as simple as a change in policy for the return of your product and the next thing you know you have a blog and social media buzz about the unfair practices of customer service. Customers would call and complain and competitors are looking for ways to work on your new policy changes in the quality of their next marketing campaign.

   While it may seem impossible on the surface before the challenge is how to turn things around and handle the situation, the first step is not to panic. If you panic, you may say or do something that you want to appear desperate and are trying to hide something from the public. I came out of denial and see if you can spread the situation. If it is severe, you may need a lawyer or team of business you operate continuously for managing it. Make a public statement only after you debunked any rumors and researchers claim that you can protect yourself through press conferences or interviews, if it is to attract the attention of the mainstream media, or simply take the time to blog or forum.