For the Program of public relations and advertising misleading sometimes igniting a series of questions that are not answered for companies that want to create awareness for themselves. When you use a public relations? Why you should advertise better answers on these two topics. "It depends on what you're trying to achieve. " Using Public Relations and Advertising (Marketing), respectively, as well as intersection when the situation calls for it.
- Control the message.
The difference between public relations and advertising is the scope of the text. When, where and how to run a control. Purchase advertising space in the right format. (Such as a radio broadcast, print, online, and a boat floating on the sky) is defined as a natural control over what messages are communicated. In contrast, the process of creating a public relations message control over what happens after the message was "nests" often can not be controlled. Uncontrollable factors, the most common is to display as much as the media. In the ad, a question that will not be publicized - check clear if you are.
- Shelf TV commercials and press releases?
Until recently, the TV ad has a shelf life shorter than the above statement. For now, it is still true, but the new site will come online with it. But a smile that would make any commercial advertising executive, the company also posted an ad on their website to extend the shelf life of their advertising dollars. Difficulties in ad store a large number of people are increasingly including slow Internet connection without installed software for viewing and unless there is an explanation of the commercial HTML for the search engines to increase for online research. Commerce in the list of obstacles.
- Endorsement implied
No matter how attractive he may be accepted as a means of communication with the service provider is paid only to filter messages directly to consumers. No endorsement of any third party, without any filters before it reaches you. PR affords reliability of third-party certification indirectly. This means that you do not have to pay money to get advertised.
- Costs
The impression is often proportional to the amount of money spent on advertising. Whether your sitting on a billboard overlooking the street or playing on the television prime time, ads will run your budget faster than good positioning statement I wrote for a small company, the relationship of the people. a better way to communicate directly and personally with prospects for companies that have a large enough budget to advertising and public relations may be the right combination for success
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