Have you ever heard of the attack that they did not watch TV, and you may have been told that they do not read that much. Your research told you that you can not target them through MTV anymore, and you certainly can not tell Gen Y what is cool, so you reach these 71 million "Millennials" that spend more than 200 thousand. million dollars per year, and will soon replace the baby boomer generation as the largest percentage of the workforce? The answer is simple, you stop marketing to them.
This is the most optimistic to ever walk the face of the planet. They believe that miracles are possible. They refused to work, not the meaning of happiness. They care about the world and to serve their communities in Gen Y, we have created the possibility for everything we want for the world. So we need to stop whining about their rights and embrace the power of this model. When we do that, we can begin to take a closer look at who they are, what makes them tick and what they want from our business to see that they are a baby boomer, I can tell you. This is sometimes referred to as the "Connecteds" is an invention of our own raised Gen Y to believe that they can do anything and be anything. We make their life simple enough that they now believe that they deserve to live and work on the first two. (How dare they!), So the first thing we must do is to stop off at the conclusion of our own and embrace the wisdom of the Gen Y community.
What does this mean to you or not. It also means that you can not directly market to them unless you buy them unless you pay attention in view of their lives. So, while other experts are available to you the "secret" to market to Gen Y here, I told them to stop marketing and start listening to them. Hang out with them. Experience living with them, respect them, if you do see them, your life will change. You will start a different take on the new values and start to live on their own. When you do so, you will find your audience in this talk "with" them, not "at" them to sell your business.
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