วันจันทร์ที่ 24 ธันวาคม พ.ศ. 2555

Different Between Public Relations and Corporate Social Responsibility (Journal Chapter 1)


   Public Relations, which comes from the English word that translates as Citizens Pulic the public or the nation is Thailand's relations Relations section refers to the relationship or commitment. It means jobs. Ties associated with the group or the relationship between the public agency or institution itself. Many scholars have defined the term. Public Relations as Public Relations refers to the efforts of institutions to seek the cooperation and support of the organization. Acceptable to the public. To cooperate in the implementation of the policy and the objectives of the institution or agency.

   PR is the way of the plans and actions as well. In order to create a good relationship with the public. For institutions and individuals with relevant knowledge, understanding and mutual cooperation. So that the operation to better meet their goals.

   Public relations It is the duty of the management to determine the attitudes and opinions of various groups associated with the organization. Must be set out in the policy and in the interest of the nation. To achieve a correct understanding. And the values ​​of the various parties involved.

   Companies in respect of any business is to build a relationship with the person in question. Individuals or groups involved both directly and indirectly. There are different opinions or attitudes towards the company's business policies and practices. Opinion or attitude may be affected in a negative or positive impact on their business. Role of public relations is important, as is an understanding of the various policies and practices of the business. Various publicity programs must be carried out carefully in order to achieve the stated goals. And MA are used together effectively with other marketing programs such as advertising sales by individuals. And promotion. Three business relations to achieve more than just the values ​​for the different groups only. Can also cause an increase in brand recognition. To create positive attitudes to products and businesses. It leads to a behavior to occur.


   Corporate Social Responsibility (CSR) or corporate care refers to activities within and outside the organization. Taking into account the impact on society, both in organization and in the near and far. Using existing resources within the organization or external resources. In order to put together a normal life in society.

   If the split is a term Corporate governance aims to continue to profit. (As well as other organizations with) a word in the Social this aim a group of people who are related or have a common way of either natural or intentional. Include other beings and the surrounding environment, and the word is Responsibility. Designed to accept both the good, the bad and the parties entered into or to be in charge of the operation. Load or is engaged as well as the protection and improvement of the poor. Including the creation and maintenance of a good impact to the stakeholder groups.

   

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